According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 billion in 2018, up from $2.69 billion in 2017. Volume was up by 9% to 6.3 million cases, and the average price per bottle increased to $39.70. All this means is that DTC sales and marketing is big business and continues to grow. On today’s episode, we interview an expert in the field of DTC wine marketing, whose agency works with wineries in the U.S., Canada, and Australia; Emma and I lead a discussion on how the DTC and PR departments can work more closely together; and our tip of the week is one suggestion on using CRM to capture and nurture DTC leads.
Notes from the show:
Direct to Consumer Wine Shipping Report – https://www.shipcompliant.com/dtcreport19/
Sandra Hess – https://dtcwineworkshops.com/
Sarah Horner – https://www.montinore.com/
Susan DeMatei – https://www.wineglassmarketing.com/
Balzac Communicatons – https://www.balzac.com