Episode 5: Data Redux

Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a visionary in the space, who is looking at how wineries and wine regions can leverage BIG DATA to make better business decisions. Emma and Mike lead a discussion on using data and technology for better public relations; and our tip of the week is gaining customer data while maintaining trust.

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Show Notes

Cathy Huyghe – https://enolytics.com

Tara Goode – https://www.williamchriswines.com/

Thea Dwelle – http://vinewire.biz/

Balzac Communications – https://balzac.com