From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership. Episodes drop weekly.
We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more access to information than ever before, but beverage producers still struggle to make it work for them. On this...
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The HTB Team
Veterans of the alcoholic beverage industry, Michael Wangbickler and Emma Criswell bring their unique perspectives each week to the show. Wangbickler is President of Balzac Communications & Marketing, a leading beverage marketing agency, and Criswell joined the Balzac team in 2018 after a long career in beverage marketing. Together the two hosts have a passion for the booze business, and look forward to sharing the mic with leaders in the industry.