Hit the Bottle - Beverage Marketing Podcast

Our Episodes

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership. Episodes drop weekly.

Episode 13: Public Relations vs. Marketing

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. I’ve been managing public relations programs for more than 25 years. During that time, the means of communication may have evolved, but the basic principles remain the same. PR is necessary to communicating...

Read More

Episode 12: Building Positive Emotional Experiences

Welcome back, HDB listeners. I’m Michael Wangbickler. As I mentioned in our last episode, we have about 10 episodes we recorded late last year that we are rolling out over the next two months. The following show is one of those. Angelica Mabray is...

Read More

Episode 11: Breaking Down Barriers in the Wine Biz

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. So it’s been several months since we last published any episodes, we basically broke one of the cardinal rules of podcasting. Don’t start something you can’t sustain. The error came from me thinking...

Read More

Episode 10: Wonderful Websites

If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. It is often the first contact that you have with your customers, so getting it right is...

Read More

Episode 9: Brand Building

Did you catch this week’s episode? We interviewed Jon Sebastiani, highly successful entrepreneur and founder of KRAVE jerky. He shares some thoughts on building powerful brands. Branding is one of the most important aspects of any business, large or small, B2C or B2B. A...

Read More

Episode 8: Shipping, DTC, and 3-Tier

Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states and DC allow direct shipments from retailers. Shipping spirits is even more restrictive. On today’s episode,...

Read More

Subscribe to Hit the Bottle

The HTB Team

Veterans of the alcoholic beverage industry, Michael Wangbickler and Emma Criswell bring their unique perspectives each week to the show. Wangbickler is President of Balzac Communications & Marketing, a leading beverage marketing agency, and Criswell joined the Balzac team in 2018 after a long career in beverage marketing. Together the two hosts have a passion for the booze business, and look forward to sharing the mic with leaders in the industry.

Michael Wangbickler - HTB Host

Michael Wangbickler
Host

Emma Criswell

Emma Criswell
Co-Host

Dan Dayao

Dan Dayao
Producer