Episodes

Browse Through Our Episodes

Episode 19: Marketing Automation in the Wine Biz

Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks.

Read More

Episode 18: Leadership in the Wine Biz

I asked my wife the other night how she defined leadership. You see, she and I are in similar positions. She works for Sonoma County Parks and of course,...

Read More

Episode 17: Simplifying DTC in the Wine Biz

Welcome back, my loyal listeners. You know, I’ve been talking about marketing technology in the wine biz for several years now, and one of my biggest frustrations is the...

Read More

Episode 16: Beverage Industry Compliance Tips and Tricks

One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated. From knowing the difference...

Read More

Episode 15: Blogging and Digital Communication in the Wine Biz

Welcome, Hit the Bottle listeners, I’m your host, Michael Wangbickler. When you have an opportunity to spend an hour with one of your respected peers, it’s a refreshing experience....

Read More

Episode 14: Leadership and Mentorship in the Wine Biz

Welcome back Hit the Bottle listeners. I am your host, Michael Wangbickler. They say, “You should never meet your heroes.” The people that you admire may disappoint you by...

Read More

Episode 13: Public Relations vs. Marketing

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. I’ve been managing public relations programs for more than 25 years. During that time, the means of communication...

Read More

Episode 12: Building Positive Emotional Experiences

Welcome back, HDB listeners. I’m Michael Wangbickler. As I mentioned in our last episode, we have about 10 episodes we recorded late last year that we are rolling out...

Read More

Episode 11: Breaking Down Barriers in the Wine Biz

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. So it’s been several months since we last published any episodes, we basically broke one of the cardinal...

Read More

Episode 10: Wonderful Websites

If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. It is...

Read More

Episode 9: Brand Building

Did you catch this week’s episode? We interviewed Jon Sebastiani, highly successful entrepreneur and founder of KRAVE jerky. He shares some thoughts on building powerful brands. Branding is one...

Read More

Episode 8: Shipping, DTC, and 3-Tier

Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states...

Read More