Episodes

Browse Through Our Episodes

Episode 27: Wine Media in the Wine Biz

On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon’s Guide to Cheap Wine, and excellent...

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Episode 26: Cheers to Vinexpo and Drinks America

Today we chat with Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018....

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Episode 25: All About WineFuture 2021

Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities – the largest (and perhaps best) online conference we’ll probably see this year addresses all...

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Episode 24: International Wines in the U.S.A.

For a change of pace on today’s episode, Mike and Emma talk amongst themselves weighing in on what it takes for International Wines to have a presence here in...

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Episode 23: Podcast about Podcasts

According to multiple sources, there are over 1.5 million podcasts and 34 million episodes as of October 2020. 50% of all U.S. homes are podcast fans, 49% of podcast...

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Episode 22: Sexual Harassment in the Wine Biz

You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of the...

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Episode 21: Web Savvy in the Wine Biz

2020 has taught us many things. One of the biggest lessons learned is just how important it is to be Web Savvy in the Wine Industry. To that end,...

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Episode 20: Crisis Communications in the Wine Biz

Crisis communications is something that we rarely think about until we actually need it. If 2020 has proven anything, it’s that a crisis can and will happen any time....

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Episode 19: Marketing Automation in the Wine Biz

Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks.

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Episode 18: Leadership in the Wine Biz

I asked my wife the other night how she defined leadership. You see, she and I are in similar positions. She works for Sonoma County Parks and of course,...

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Episode 17: Simplifying DTC in the Wine Biz

Welcome back, my loyal listeners. You know, I’ve been talking about marketing technology in the wine biz for several years now, and one of my biggest frustrations is the...

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Episode 16: Beverage Industry Compliance Tips and Tricks

One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated. From knowing the difference...

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