On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon’s Guide to Cheap Wine, and excellent freelance writer. The two discuss wine media – how it’s changed from the ‘good old days’, and how it continues to change moving into the future….
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Today we chat with Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018. Learn all about how Vinexpo New York transformed to Vinexpo America, and the brand-new Drinks America that was created in response to a forecasted continuing rise…
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Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities – the largest (and perhaps best) online conference we’ll probably see this year addresses all four: WineFuture 2021. On today’s episode, Mike and Emma are joined by our esteemed guests, Pancho Campo and David Furer, the ringleaders of this auspicious conference,…
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For a change of pace on today’s episode, Mike and Emma talk amongst themselves weighing in on what it takes for International Wines to have a presence here in the U.S. Their combined multi-years of experience is well worth a listen. Be sure to pay attention! Transcript on International Wines in the U.S.A. Michael Wangbickler:…
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According to multiple sources, there are over 1.5 million podcasts and 34 million episodes as of October 2020. 50% of all U.S. homes are podcast fans, 49% of podcast listening is done at home, and 22% of listening is done in the car. 45% of monthly podcast listeners have household income over $75,000. All the…
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You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of the upper levels of the gourmet food world, the master sommeliers. Certified master sommeliers are an elite circle, considering that only 155 people have earned the title…
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2020 has taught us many things. One of the biggest lessons learned is just how important it is to be Web Savvy in the Wine Industry. To that end, today Emma and Mike speak with George Christie, founder of the Wine Industry Network and purveyor of arguably the most read newsletter in the wine business,…
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Crisis communications is something that we rarely think about until we actually need it. If 2020 has proven anything, it’s that a crisis can and will happen any time. Some examples may include, oh, I don’t know, Covid, or fires, or an injury in the winery, or a tank spill, or something along those lines….
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Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks.
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I asked my wife the other night how she defined leadership. You see, she and I are in similar positions. She works for Sonoma County Parks and of course, I run my own agency. We’re both in leadership positions, and the conversation was interesting it took to pass. We each came at it from different…
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A practical beverage marketing podcast covering strategy, technology, and leadership.