Episode 19: Marketing Automation in the Wine Biz

Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks.

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Episode 13: Public Relations vs. Marketing

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. I’ve been managing public relations programs for more than 25 years. During that time, the means of communication may have evolved, but the basic principles remain the same. PR is necessary to communicating your message and story to media, trade, partners, employees, and stakeholders….

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