Episode 9: Brand Building

Did you catch this week’s episode? We interviewed Jon Sebastiani, highly successful entrepreneur and founder of KRAVE jerky. He shares some thoughts on building powerful brands.

Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in increasingly competitive markets. A brand is a name, term, design, symbol or any other feature that identifies your product or company as distinct from others. Brands are used in business, marketing, and advertising. In addition to our interview with Mr. Sebastiani, Emma and I have an intimate discussion with another branding expert who has worked on some impressive projects… and our tip of the week is branding on a budget. This is going to be a good one folks, so make sure to listen to the end.