According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no denying that events can be value marketing program, if done correctly. In today’s episode, we chat with a colleague who runs every size of event, and has seen most of the challenges and opportunities first-hand. Emma and I lead a discussion on how to run an effective marketing event. And our tip of the week addresses considerations in wine shipping and delivery for events.
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