Episode 2: eCommerce is Commerce

In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want… a convenient way to shop, personalized service, and fast delivery. What can the wine industry learn from this, what are the common mistakes, and what tools are available?

On this week’s episode, we interview a gentleman whose experience in winery e-commerce spans 15 years, with unparalleled insights; Emma and I discuss common winery pitfalls with some eCommerce experts; and our tip of the week is how to improve SEO for your website and increase traffic. 

Notes from the show:

“Top 5 Lessons Learned with CellarPass” – https://vimeo.com/356017994

Andrew Kamphuis – https://commerce7.com

James Marshall Berry – https://www.wineandtheweb.com/

Jeff Stai – https://www.twistedoak.com/

Sarah Horner – https://www.montinore.com/

Balzac Communications – https://www.balzac.com