Episode 13: Public Relations vs. Marketing
Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. I’ve been managing public relations programs for more than 25 years. During that time, the means of communication...
Episode 12: Building Positive Emotional Experiences
Welcome back, HDB listeners. I’m Michael Wangbickler. As I mentioned in our last episode, we have about 10 episodes we recorded late last year that we are rolling out...
Episode 11: Breaking Down Barriers in the Wine Biz
Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. So it’s been several months since we last published any episodes, we basically broke one of the cardinal...
Episode 10: Wonderful Websites
If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. It is...
Episode 9: Brand Building
Did you catch this week’s episode? We interviewed Jon Sebastiani, highly successful entrepreneur and founder of KRAVE jerky. He shares some thoughts on building powerful brands. Branding is one...
Episode 8: Shipping, DTC, and 3-Tier
Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states...
Episode 7: Event Know-how
According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no...
Episode 6: Finding Balance
A note about today’s episode… every mistake is a learning opportunity. Boy, did we learn a lot this episode. I may host this podcast, but I’m no audio engineer....
Episode 5: Data Redux
Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a...
Episode 4: Digital Marketing Basics
We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more access to information than...
Episode 3: DTC and other TLAs
According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 billion in 2018, up from $2.69...
Episode 2: eCommerce is Commerce
In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want…...
