Episode 4: Digital Marketing Basics
We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more access to information than...
Episode 3: DTC and other TLAs
According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 billion in 2018, up from $2.69...
Episode 2: eCommerce is Commerce
In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want…...
Episode 1: Oh Data My Data
The sheer quantity of big data available to us marketers can feel overwhelming. The term drinking from a firehouse comes to mind. But without solid data points on which...
