Episode 19: Marketing Automation in the Wine Biz
Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels...
Episode 18: Leadership in the Wine Biz
I asked my wife the other night how she defined leadership. You see, she and I are in similar...
Episode 17: Simplifying DTC in the Wine Biz
Welcome back, my loyal listeners. You know, I’ve been talking about marketing technology in the wine biz for several...
Episode 16: Beverage Industry Compliance Tips and Tricks
One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits...
Episode 15: Blogging and Digital Communication in the Wine Biz
Welcome, Hit the Bottle listeners, I’m your host, Michael Wangbickler. When you have an opportunity to spend an hour...
Episode 14: Leadership and Mentorship in the Wine Biz
Welcome back Hit the Bottle listeners. I am your host, Michael Wangbickler. They say, “You should never meet your...
Episode 13: Public Relations vs. Marketing
Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. I’ve been managing public relations programs for more...
Episode 12: Building Positive Emotional Experiences
Welcome back, HDB listeners. I’m Michael Wangbickler. As I mentioned in our last episode, we have about 10 episodes...
