mwangbickler

Episode 22: Sexual Harassment in the Wine Biz

You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of the upper levels of the gourmet food world, the master sommeliers. Certified master sommeliers are an elite circle, considering that only 155 people have earned the title…

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Episode 21: Web Savvy in the Wine Biz

2020 has taught us many things. One of the biggest lessons learned is just how important it is to be Web Savvy in the Wine Industry. To that end, today Emma and Mike speak with George Christie, founder of the Wine Industry Network and purveyor of arguably the most read newsletter in the wine business,…

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Episode 20: Crisis Communications in the Wine Biz

Crisis communications is something that we rarely think about until we actually need it. If 2020 has proven anything, it’s that a crisis can and will happen any time. Some examples may include, oh, I don’t know, Covid, or fires, or an injury in the winery, or a tank spill, or something along those lines….

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Episode 19: Marketing Automation in the Wine Biz

Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks.

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Episode 18: Leadership in the Wine Biz

I asked my wife the other night how she defined leadership. You see, she and I are in similar positions. She works for Sonoma County Parks and of course, I run my own agency. We’re both in leadership positions, and the conversation was interesting it took to pass. We each came at it from different…

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Episode 17: Simplifying DTC in the Wine Biz

Welcome back, my loyal listeners. You know, I’ve been talking about marketing technology in the wine biz for several years now, and one of my biggest frustrations is the slowness of adoption of marketing technologies in the biz. It still lags behind many other industries, and, you know, I keep feeling we’re falling behind. That…

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Episode 16: Beverage Industry Compliance Tips and Tricks

One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated.

From knowing the difference between a front label and a brand label, to the strict limits on samples to retailers, to Tied House laws and social media. Remaining compliant with the laws of the land is kind of a requirement.

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Episode 15: Blogging and Digital Communication in the Wine Biz

Welcome, Hit the Bottle listeners, I’m your host, Michael Wangbickler. When you have an opportunity to spend an hour with one of your respected peers, it’s a refreshing experience. It makes you remember why you do what you do, and that there are others out there that have similar experiences and thoughts, especially one of…

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Episode 14: Leadership and Mentorship in the Wine Biz

Welcome back Hit the Bottle listeners. I am your host, Michael Wangbickler. They say, “You should never meet your heroes.” The people that you admire may disappoint you by not living up to your expectations when you encounter them in real life. The internet is full of horror stories about people meeting their celebrity idols…

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Episode 13: Public Relations vs. Marketing

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. I’ve been managing public relations programs for more than 25 years. During that time, the means of communication may have evolved, but the basic principles remain the same. PR is necessary to communicating your message and story to media, trade, partners, employees, and stakeholders….

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