mwangbickler

Episode 19: Marketing Automation in the Wine Biz

Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks.

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Episode 18: Leadership in the Wine Biz

I asked my wife the other night how she defined leadership. You see, she and I are in similar positions. She works for Sonoma County Parks and of course, I run my own agency. We’re both in leadership positions, and the conversation was interesting it took to pass. We each came at it from different…

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Episode 17: Simplifying DTC in the Wine Biz

Welcome back, my loyal listeners. You know, I’ve been talking about marketing technology in the wine biz for several years now, and one of my biggest frustrations is the slowness of adoption of marketing technologies in the biz. It still lags behind many other industries, and, you know, I keep feeling we’re falling behind. That…

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Episode 16: Beverage Industry Compliance Tips and Tricks

One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated.

From knowing the difference between a front label and a brand label, to the strict limits on samples to retailers, to Tied House laws and social media. Remaining compliant with the laws of the land is kind of a requirement.

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Episode 15: Blogging and Digital Communication in the Wine Biz

Welcome, Hit the Bottle listeners, I’m your host, Michael Wangbickler. When you have an opportunity to spend an hour with one of your respected peers, it’s a refreshing experience. It makes you remember why you do what you do, and that there are others out there that have similar experiences and thoughts, especially one of…

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Episode 14: Leadership and Mentorship in the Wine Biz

Welcome back Hit the Bottle listeners. I am your host, Michael Wangbickler. They say, “You should never meet your heroes.” The people that you admire may disappoint you by not living up to your expectations when you encounter them in real life. The internet is full of horror stories about people meeting their celebrity idols…

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Episode 13: Public Relations vs. Marketing

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. I’ve been managing public relations programs for more than 25 years. During that time, the means of communication may have evolved, but the basic principles remain the same. PR is necessary to communicating your message and story to media, trade, partners, employees, and stakeholders….

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Episode 12: Building Positive Emotional Experiences

Welcome back, HDB listeners. I’m Michael Wangbickler. As I mentioned in our last episode, we have about 10 episodes we recorded late last year that we are rolling out over the next two months. The following show is one of those. Angelica Mabray is a rock star in the Napa Sonoma wine scene, currently the…

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Episode 11: Breaking Down Barriers in the Wine Biz

Welcome back to Hit the Bottle, I’m your host, Michael Wangbickler. So it’s been several months since we last published any episodes, we basically broke one of the cardinal rules of podcasting. Don’t start something you can’t sustain. The error came from me thinking I could do everything with a little help from my colleague…

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Episode 10: Wonderful Websites

If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. It is often the first contact that you have with your customers, so getting it right is critical. On today’s show, we chat with Peter Andres at Wine…

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